Marketing Firm Sought Just Days After Devastating Memo Restricting Regina Pediatric Care Surfaces
REGINA – Just days after it was learned that critical, lifesaving surgeries for young babies will no longer be available in Regina, Scott Moe’s team put out a request for expressions of interests seeking “an experienced advertising partner to provide communications and marketing services for the Ministry of Health.”
SPIN DOCTORS INSTEAD OF REAL DOCTORS — SCOTT MOE PRIORITIZES HIRING COMMUNICATIONS FIRM OVER FIXING HEALTHCARE
“This is a government that spends its time making it look like they’re fixing healthcare, rather than actually fixing healthcare,” said Meara Conway, Shadow Minister for Health.
“This would almost be a joke, if it wasn’t such a serious slap in the face to frontline workers and concerned patients literally watching our healthcare system crumble all around them.”
The request for a marketing firm was issued by the Communication Branch of Executive Council, which is part of the Premier’s Office, on Wednesday and is for a one-year term, but with the option to be renewed for three additional one-year terms.
The application window closes April 22.
The Saskatchewan Health Authority’s communications branch is run by Moe’s former campaign staffer Jim Billington — he earns over $250,000 a year. He received a 7% raise just this past year while frontline healthcare workers are going on years without a contract or pay raise.
“Why, in addition to the Premier’s communications team, and the Minister of Health’s Communications Branch, and even with his own former campaign staffer and press secretary being paid over $250,000 to run communications for the Saskatchewan Health Authority, do taxpayers need to foot the bill for more communications people to spin the disaster that is the Sask. Party’s record on healthcare?” Conway questioned.
“This is a government that would rather silence healthcare workers than fix the underlying conditions they’re speaking out about. This is a government that would rather spend precious healthcare dollars spinning the reality than actually fixing it on the ground.”
“My message to Moe and his Health Minister is this — stop with the window dressing, the political games, the gaslighting of frontline workers and the witch hunts against those speaking out.
“I can tell you that our big, bold plan for healthcare won’t involve spending hundreds of thousands on spin and billboards to tell people healthcare is better - they will feel it and see it with their own eyes.”
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