Crown corporation rebrand must be scrapped, costs revealed: Meili & Wotherspoon

REGINA - Today, Official Opposition Leader Ryan Meili and Critic for SaskTel Trent Wotherspoon called on the Sask. Party to immediately scrap their Crown corporation rebrand vanity project and release the full costs associated with the project to date.

“When it comes to our Crowns, the Sask. Party just can’t be trusted,” said Meili. “The documents released so far show that discussions were much farther along than the Sask. Party is willing to admit. The Sask. Party needs to come clean with the details of this vanity project, including the total amount wasted so far.”

The Official Opposition submitted an access to information request to SaskTel for “all internal correspondence regarding potential changes to the corporation’s logo or visual identity.” Documents included in SaskTel’s partial response show that an unnamed third party may have been involved in discussions surrounding rebranding, and that SaskTel needs more consultations with the third party before the documents can be released.

“Saskatchewan people love our Crowns, but the Sask. Party has been dishonest when it comes to our Crowns time and time again,” said Wotherspoon. “The very last thing that the Sask. Party should be spending time and public dollars on is an expensive rebrand to change the logos for our Crowns. This is all about the Sask. Party scheming and taking control of our Crowns for their partisan self interest, not the best interests of Saskatchewan people. They need to scrap this costly partisan project today.”

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